Nicaragua’s biggest home improvement retailer, SINSA, improves it customer satisfaction and inventory flows with future ready technology

Customer satisfaction is the hallmark of a business success. SINSA is achieving this from the first day of go-live of Oracle Retail Solutions. SkillNet is proud to be the leader for this digital transformation of SINSA’s business operations.

Founded in 1990, SINSA is the largest home improvement retailer in Nicaragua. The product range of SINSA includes hardware, tiles, and electric components etc. It has four business units; and retail business accounts for nearly three forth of its overall revenues.

SINSA currently operates 24 stores and a unique Truck retail store concept with close to 65,000 different SKUs for customers to choose from. Its mission is to offer an integral solution to all customers in construction, renovation and decoration projects.

Recently, SkillNet completed implementation of a number of Oracle Retail solutions to fulfill the mission of SINSA. The solutions included end-to-end retail application systems right from Merchandising to Point of sale (POS) such as Merchandising Operations Management, Store Inventory Management, Xstore Point-of-Service, Customer Engagement (CRM) and Order Broker. This has been a unique implementation with complex retail business processes, compliance requirements and business model. The new store applications are seamlessly integrated with SINSA’s enterprise systems.

“What should a true digital transformation look like? Either it should reduce the operational challenges or it should improve customer satisfaction. SkillNet has been instrumental in achieving both the goals in a single implementation for SINSA.”

We completed this implementation of such complexity in record time with SkillNet’s StoreHub^TM integration framework. SkillNet’s StoreHub^TM provided seamless integration between Oracle Retail Modules and SINSA’s Warehouse system resulting in quick data extraction, transformation and loading.

In no time, SINSA has started reaping the benefits of Oracle Retail Solutions. Roger Vargas, Continuous Improvement Manager at SINSA recently stated that – “We are delivering on our vision to become more agile and satisfy our customer’s needs through a digital transformation process that starts by analyzing our processes, making adjustments and adopting a modern platform that can help us reduce risks and bring scalability to our business units as we continue to grow”.

We are proud to be associated with this success story of SINSA which has resulted in 33% reduction of Customer’s wait time at Point of Sale and more than expected inventory control and inventory replenishment efficiencies. Furthermore, Customer Engagement solution is helping SINSA create engaging promotions and provide a personalized shopping experience.